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We’re madly in love with graphic design for wide format graphics. It’s what we’re passionate about. And with 20+ years of wide-format graphic design experience, this amazing in-house service is built right into the core of Mad Monkey Media. We have substantial experience with all types of graphic design, from small vinyl decals to vehicle/truck wraps, large wall murals and window decals to everything else in between.

Mad Monkey Media has a knack for designing business signage and vehicle wraps, but on top of that also choosing the right media materials to complete any application. Whether it’s a truck wrap or wall decal or outdoor banner, our goal is to take your brand and build signage to extend brand awareness that goes beyond just the sign itself.

“Simply put, use our experience to guide you through the process today.”

Why Mad Monkey Media for Graphic Design?

  • 20+ years of wide-format design experience
  • 20+ years of color experience
  • 20+ years of large format file preparation
  • 20+ years of creating brand awareness

We have a complete understanding of all business signage, moving billboard design requirements, and visibility goals

How You Can Begin:

  • Call 1-207-330-6872 or e-mail [email protected]
  • Speak to our Designer, go over ideas, and brainstorm.
  • Provide any files for the layout, such as logos, text, concept ideas.
  • The initial design draft is sent for review.
  • We’ll make any changes or adjustments you’d like to see.
  • Once the layout is initially approved, we’ll send you a final E-Proof.
  • We’ll approve your layout and send it right into production.

Special FAQ’s & Design Tips for VEHICLE WRAPS AND Signage

How long does the process take?

With your timely response to our email drafts, the design process is typically completed within 2-5 business days. After final proof approval, production of your artwork can take 3-7 business days, depending on the project ordered.

What information about my business and brand should I provide the designer?

Here’s a quick list:

  1. Your logo, preferably a scalable line-art file from Adobe Illustrator in EPS or AI format.
  2. Any text to be included within the design. This can be sent by email or as a Word Document.
  3. Let us know company colors, show us your website, or any branding materials you want to incorporate into the design. Branding is important, so inform us if you have any guidelines that must be followed.

What if stock photography/illustrations are needed?

That is a great question! Not everyone has access to great photos. Actually, most don’t. That’s why we utilize the stock photography sites below.

We’ll research and choose a few photos that will work best for not only the message you want to convey but also the layout itself. You can browse the sites if you’d like at iStock, BigStock Photo, Adobe, and Shutterstock.

When buying a digital photo, buy the highest resolution available. If you need further design assistance, our Mad Monkey Design Team can also drop type and logos into your photo, further adding to your branding customization. Design costs may apply.

Are mock-ups provided for Custom Vehicle Wraps?

A successful vehicle wrap takes collaboration, beginning with the design layout. Tweaking the initial layout is always expected by our team, and it’s actually suggested. The client’s feedback 9 times out of 10 makes our concept layout even better!

A design mockup is 100% always provided. It is ideal to show how the design could look in real life. We purchase the vehicle’s template and place our crafty layout within it – driver’s side, passenger side, rear, front, and top, if it’s a complete wrap is all designed. This will illustrate how the design will look on the vehicle when it’s rolling down the road.

**However, it’s important to remember that the templates are sometimes not exact to the vehicle. Almost every template has it’s little incorrect nuances to it. This means that before the wrap is printed, sometimes minor adjustments to the layout may need to be made to avoid certain installation issues.

Tips for Designing Vehicle Wraps

A good wrap becomes awesome when it consists of these items: choosing the type of wrap, a strong brand portrayal, text/copy messaging and a web address coupled with a phone number.

Identifying the Type of Wrap Needed

First off, the best thing to decide upon is what type of wrap you actually need. As much as we LOVE to complete full head-to-toe wraps, they aren’t always necessary. That’s why we offer quarter and partial/half wraps as well. This is where we wrap only certain parts of the vehicle or wrap just the vehicle’s front or rear end. This will ALWAYS be decided upon ahead of time before the wrap design process even begins.

Strong Brand Portrayal

Your brand is the message period. The brand should always be the primary message for a vehicle wrap unless you have national brand recognition. For small businesses trying to impact, the message should always reiterate the brand that the target audience will recognize.

Text/Copy Messaging

The most important factor is to figure out your main marketing message. Limiting your advertising copy on a wrap is key to its readability when moving. Remember, it’s a moving billboard you’ve got here. Keep it clean and simple.

It needs to have a clear message that is viewed quickly and clearly. You only have about 3 seconds for complete moving readability. We always say a web address is much easier to remember than a phone number. Always incorporate the web address within the layout.

The phone number is purely individual to each client’s goals. Sometimes, it’s in the layout. Other times, it isn’t necessary.

Do you provide Mock Ups of Business Signage?

A design mockup is provided every time and is ideal to show how the design could look in real life. The design and all design components are sized according to the order specifications to ensure everything is proportionate in relationship to the actual size.

Tips for Designing INDOOR/OUTDOOR Signage

A good business sign keeps a few key sign points in mind. These tips will ensure the result will be exactly what you need and will beneficially represent your brand day in and day out.

Compelling Color

Color is conveyed in a brand’s identity. Keep using the same color throughout ALL of your advertising signage, especially using your brand’s logo.

Contrast for Readability

A sign’s contrast will usually determine its readability. Contrast, therefore, is a huge factor for any engaging sign. Most signs include text or graphics in the foreground and continuous background color. The contrast between the two is critical to the viewing retention of the content of the sign.

By the way, ‘white space’ is good when used in equal amounts. Logos and/or text should never be right to the edges of the sign as this makes the overall look of the sign feel crowded instead of comfortable.

According to Wikipedia, white space is defined as the portion of a page left unmarked: margins, gutters, and space between columns, lines of type, graphics, figures, or objects drawn or depicted. The term arises from graphic design practice, where printing processes generally use white paper.

White space should not be considered merely “blank” space — it is an important element of design which enables the objects in it to exist at all; the balance between positive (or non-white) and the use of negative spaces is key to aesthetic composition. Inexpert use of white space, however, can make a page appear incomplete.

Sign Text & Content Copy

There is a rule of thumb here for optimal text readability. Obviously, the larger the letter, the easier it is to read. The average eyesight can easily read a 1 inch tall letter standing from 10 ft. away.

Keep this in mind! This may limit how much text/copy is placed on the sign depending upon where the sign is placed. Keep in mind font choices, as well. Script type lettering is harder to read then a sans serif block font.

Yes, Size Matters

Simply put, make sure the size of the business sign you are choosing fits the actual space. If the sign’s actual size is too large for the space, then you’ve got a major problem. Even worse, if the sign is too small for the space, then there’s a chance it won’t be seen or noticed.

What’s that good ‘old saying? Measure twice and cut once. That applies here too. Measuring the signage space or area where the sign is being placed is key to ensuring a perfect all-around fit.

Do you offer Logo Design if I don’t have a Logo or need my current one reinvented?

Yes, if you are in need of a new brand logo we can help with that too. We love to work with startups, small businesses who’ve experienced growth and are now ready to take their brand to the next level, a business that needs a fresh new look or an individual just getting started.

Tips for Logo Design

Designing a logo is simple, right? Think again. There’s more to developing a brand’s identity than just placing a name in a circle and calling it done. Logos are about first impressions and can influence a buyer’s decision or attitude towards your business’s overall feeling. A first impression goes a long way.

Sometimes you’ve got a logo, but it just needs a simple up-to-date facelift. Or other times, being the brand owner makes you just too close to be creative. That’s where Mad Monkey can help. With over 20 years is sign design experience, we’ve seen our share of some awesome and pretty awful logos. Here are a few quick tips to get the creative juices flowing.

Be Unique & Clever

Every logo has a story to tell. The point of a logo is to tell your business’s story by being unique, distinguishing your brand from a competitor’s. It’s important to create be clever with the logo creation. It might be tempting to snag an icon from a Google image search, but that is never a good idea. It’s important to put thought into the business name, its industry, and its audience, as these are the key pieces of the pie to create a memorable logo.

Understanding Your Actual Brand

Every brand has a personality. Take our little Mad Monkey. He’s mad but definitely not angry or mean. He’s crazy, super obsessed with being creative, and a little bit naughty when he gets to go outside of the box.

That little monkey is our brand. He represents how the company as a whole feels about the industry we’re in. That’s what your brand needs to do. Showcase how the company feels about the industry they are in.

Whatever is decided on for your brand, it must make sense for the brand as a whole. Keep questions to keep in mind are:

  • What does the customer care about?
  • Should your brand evoke emotion?
  • If so, what emotion is that?
  • Is it fun and unconventional or contemporary and straight-forward?

Every logo has a story and personality behind it. Make sure to know what yours is.

Appropriate Color Choices

Ultimately, your choice of color has many influences based on your audience and your industry’s products/service. If you are an arborist,n use a green palette to represent trees instead of a blue palette that does not.

Colors have the innate power to evoke feelings and emotions, so their corresponding colors are essential. Every color evokes a different emotion that can impact your brand logo. Here’s a quick break-down:

  • Red: energetic, sexy, bold
  • Orange: creative, friendly, youthful
  • Yellow: sunny, inventive, optimism
  • Green: growth, organic, instructional
  • Blue: professional, medical, tranquil, trustworthy
  • Purple: spiritual, wise, evocative
  • Black: credible and powerful
  • White: simple, clean, pure
  • Pink: fun and flirty
  • Brown: rural, historical, steady

Logotypes

Logotype. Sometimes a little symbol or illustrated character like our little Mad Monkey isn’t always necessary. Sometimes all that is needed is just a logotype only. Think Coca-Cola.

They don’t have a symbol, just a logotype, and that’s it. If you have a generic name, then you’ll want to create a logotype that isn’t just Arial font type. Try to be as unique as possible while utilizing a standard font type.

Keep it Easy & Flexible.

You’ll want whatever your brand logo is to be flexible. To be able to fit in horizontal spaces and vertical spaces. Sometimes you’ll need to have different versions of your logo to allow for this type of flexibility.

Also, you should always, always have a full color and 1-color version of your logo available. 1-color logos are great for tee-shirts, hats, and promotional giveaways. So, keep in mind your logo will need to be utilized in different ways.

"Good design is good business, but great design isn't forgotten."