We’re madly in love with graphic design for wide format graphics. It’s what we’re passionate about. And with 20+ years of wide-format graphic design experience, this amazing in-house service is built right into the core of Mad Monkey Media. We have substantial experience with all types of graphic design, from small vinyl decals to vehicle/truck wraps, large wall murals and window decals to everything else in between.
Mad Monkey Media has a knack for designing business signage and vehicle wraps, but on top of that also choosing the right media materials to complete any application. Whether it’s a truck wrap or wall decal or outdoor banner, our goal is to take your brand and build signage to extend brand awareness that goes beyond just the sign itself.
We have complete understanding of all business signage, moving billboard design requirements and visibility goals
With your timely response to our email drafts, the design process is typically completed within 2-5 business days. Production of your artwork after final proof approval and can take 3-7 business days depending on the project ordered.
Here’s a quick list:
That is a great question! Not everyone has access to great photos – most actually don’t. That’s why we utilize the 4 stock photography sites below. We’ll research what photos will work best and choose a few that will work best for not only the message you want to convey but also the layout itself. You can browse the sites if you’d like: istockphoto, BigStock Photo, Adobe and or Shutterstock. When buying a digital photo, buy the highest resolution available. If you need further design assistance our Mad Monkey Design Team can also drop type and logos into your photo further adding to your branding customization (design costs may apply).
A successful vehicle wrap takes collaboration and that begins with the design layout. Tweaking the initial layout is always expected by our team and it’s actually suggested. The clients feedback 9 times out of 10 makes our concept layout even better! A design mockup is 100% always provided and is ideal to show how the design could look in real life. We purchase the vehicles template and place our crafty layout within it – drivers side, passenger side, rear, front and top if it’s a complete wrap is all designed. This will illustrate how the design will look on the vehicle when it’s rolling down the road.
**However, it’s important to remember that the templates are sometimes not exact to the vehicle. Almost every template has it’s little incorrect nuances to it. This means that before the wrap is printed sometimes minor adjustments to the layout may need to be made in order to avoid certain installation issues.
A good wrap becomes awesome when it consists of these items: choosing the type of wrap, a strong brand portrayal, text/copy messaging and a web address coupled with maybe a phone number.
First off, the best thing to decide upon is what type of wrap you actually need. As much as we LOVE to complete full head-to-toe wraps they aren’t always necessary. That’s whey we offer quarter and partial/half wraps as well. This is where we wrap only certain parts of the vehicle or wrap just the front or rear end of the vehicle. This will ALWAYS be decided upon ahead of time before the wrap design process even begins.
Your brand is the message, period. The brand should always be the primary message for a vehicle wrap, unless you have national brand recognition. For small businesses trying to make an impact, the message should always reiterate the brand that the target audience will recognize.
The most important factor is to figure out your main marketing message. Limiting your advertising copy on a wrap is key to its readability when moving. Remember: its a moving billboard you’ve got here. Keep it clean and simple. It needs to have a clear message that is read/viewed quickly and clearly, because you only have about 3 seconds for complete moving readability.
We always say a web address is much easier to remember than a phone number. So always incorporate the web address within the layout. The phone number is purely individual to each client’s goals. Sometimes, it’s in the layout and other times it isn’t necessary.
A design mockup is provided every time and is ideal to show how the design could look in real life. The design and all design components are sized according to the order specifications to ensure everything is proportionate in relationship to the actual size.
A good business sign keeps a few key sign points in mind. These tips will ensure the end result will be exactly what you need and will beneficially represent your brand day in and day out.
Color is conveyed in a brand’s identity. Keep using the same color throughout ALL of your advertising signage, especially using your brand’s logo.
A sign’s contrast will usually determine its readability. Contrast, therefore, is a huge factor for any engaging sign. Most signs include text or graphics in the foreground and a continuous background color. The contrast between the two is critical to the viewing retention of the signs content.
By the way, ‘white space’ is good when used in equal amounts. Logos and/or text should never be right to the edges of the sign as this makes the overall look of the sign feel crowded instead of comfortable.
According to Wikipedia, white space is defined as the portion of a page left unmarked: margins, gutters, and space between columns, lines of type, graphics, figures, or objects drawn or depicted. The term arises from graphic design practice, where printing processes generally use white paper. White space should not be considered merely “blank” space — it is an important element of design which enables the objects in it to exist at all; the balance between positive (or non-white) and the use of negative spaces is key to aesthetic composition. Inexpert use of white space, however, can make a page appear incomplete.
There is a rule of thumb here for optimal text readability. Obviously, the larger the letter the easier it is to read. The average eyesight can easily read a 1 inch tall letter standing from 10ft away. Keep this in mind! This may limit how much text/copy is placed on the sign depending upon where the sign is placed. Keep in mind on font choices as well. Script type lettering is harder to read then a sans serif block font.
Simply put, make sure the size of the business sign you are choosing fits the actual space. If the actual size of the sign is too large for the space then you’ve got a major problem. Or even worse if the sign is too small for the space then there’s a chance it won’t be seen or noticed. What’s that good ‘ol saying – measure twice and cut once? That applies here too. Measuring the signage space or area where the sign is being placed is key to ensuring a perfect all around fit.
Yes, if you are in need of a new brand logo we can help with that too. We love to work with startups, small businesses who’ve experienced growth and are now ready to take their brand to the next level, a business that needs a fresh new look or an individual just getting started.
Designing a logo is simple, right? Think again. There’s more to developing a brand’s identity than just placing a name in a circle and calling it done. Logos are about first impressions and can influence a buyer’s decision or attitude towards the overall feeling of your business. A first impression goes a long way.
Sometimes you’ve got a logo but it just needs a simple up-to-date facelift. Or other times being the brand owner makes you just too close to be creative. That’s where Mad Monkey can help. With over 20 years is sign design experience we’ve seen our share of some awesome and pretty awful logos. Here are a few quick tips to get the creative juices flowing.
Every logo has a story to tell. The point of a logo is to tell your businesses story by being unique helping distinguish your brand from a competitor’s. It’s important to create be clever with the logo creation. It might be tempting to just snag an icon from a Google image search but that is never a good idea. It’s important to put thought into the business name, it’s industry and its audience as these are the key pieces of the pie to create a memorable logo.
Every brand has a personality. Take our little Mad Monkey. He’s mad but definitely not angry or mean. He’s crazy, super obsessed with being creative and a little bit naughty when he gets to go outside of the box. That little monkey is our brand. He represents how the company as a whole feels about the industry we’re in. And that’s what your brand needs to do – showcase how the company feels about the industry they are in. Whatever is decided on for your brand it must make sense for the brand as a whole. Keep questions to keep in mind are: what does the customer care about, should your brand evoke emotion and what emotion is that, is it fun and unconventional or is it contemporary and straight-forward? Every logo has a story and personality behind it. Make sure to know what yours is.
Ultimately, your choice of color has many influences based upon the products/service offered, your audience, and your industry. If you are an arborist then use a green palette to help represent trees as opposed to a blue pallette which does not. Colors have the innate power to evoke feelings and emotions so it’s very important corresponding colors are used.
Every color evokes a different emotion that can impact your brand logo. Here’s a quick break-down:
Logotype. Sometimes a little symbol or illustrated character like our little Mad Monkey isn’t always necessary. Sometimes all that is needed is just a logotype only, think Coca-Cola. They don’t have a symbol just a logotype and that’s it. If you have a generic name then you’ll want to create logotype that isn’t just Arial font type. Try to be as unique as possible while utilizing a standard font type.
You’ll want whatever your brand logo is to be flexible. To be able to fit in horizontal spaces and vertical spaces. Sometimes you’ll need to have different versions of your logo to allow for this type of flexibility. Also, you should always, always have a full color and 1-color version of your logo available. 1-color logos are great for tee-shirts, hats, and promotional giveaways. So, keep in mind you logo will need to be utilized in different ways.