Signage for Sports Arenas, Stadiums & Concert Venues.
Turn your Arena Signage into something worth cheering for.
When fans come to see their favorite team play, they are not just coming to see the game — they are coming to have an experience. Your arena’s look and design will impact that experience. One significant way that you can make a good impression on your fans is through attractive signs and graphics at your stadium.
With custom sports signs and graphics, you can create an atmosphere inside your arena or stadium that is synonymous with your team. Build an atmosphere that you stand behind and feel proud of.
If you’re looking to add some great looking sports signage to your arena, Mad Monkey wants to help. Our main focus is on large-format graphics, and we’ll help you find the best choices for your organization.
*Photo courtesy of Ram McDonough
Keys to successful arena signage.
To ensure that your graphics and signage makes an impression with your audience, take into account the following advice when marketing, advertising and mobilizing your branding message. Custom signs and graphics are just as critical to a fan’s experience as the event they are enjoying at your arena or stadium.
MARKETING TO THE FANS
When putting together any marketing strategy, the most important thing to keep in mind is appealing to your target audience. By using highly visible window graphics, door wraps, banners, and dasher boards that reflect your brand colors and image, you will strengthen your identity and leave a long-lasting impression.
ADVERTISING PRODUCTS AND SERVICES
Along with the use of appealing graphics to add to your team’s brand, utilize strategically placed signage to point fans to ticket sales, team merchandise sales or concession stands where they can purchase snacks. Placing colorful graphics on flags, banners, floor or wall decals, or digital signs will catch your fans’ eyes and increase sales within your arena.
MOBILIZING YOUR MESSAGE
Graphics and signage isn’t just for inside the arena. Expand your message around the exterior of the building with signs on external structures that catch the eyes of those passing by who might not be familiar with your arena. External structures will generate pride in fans who see them, creating more interest to purchase tickets to visit your venue. Additionally, fleet vehicle wraps add true mobility to your message while driving around your city or while traveling to and from your location.
BENEFITS OF WAYFINDING SIGNAGE
There are many benefits to directional and wayfinding signage. Below you’ll find some of the best reasons to implement them:
Make your fans feel welcome: A directional sign can help fans know that they are headed in the right direction and make them feel like they are a meaningful part of a team’s success. Fan appreciation signs that designate entrances into the arena will make the crowd feel appreciated and excited to see a game live.
Guide your fans: When you go to a sporting event, you don’t want to have to worry about where you need to park your car, store your coat, locate the restroom or find refreshments. The best arenas employ wayfinding signs that help fans navigate through the stadium with ease.
Put the crowd’s mind at ease: Along with giving your fans useful information about how to navigate the environment, directional signs will give fans a pleasant customer experience. With signs that help customers find information quickly, you will reassure them that they are on the right path and let them focus on what matters most — having fun at the game.
Brand your arena: Directional and wayfinding signs provide fans value, and they help to bring in new fans. Exterior signs that direct fans to the arena also are visible to other people passing by the arena, making them aware of your team.